SHANGHAI, May 7th, 2021 – EMW Fine Wines (EMW) has signed a partnership agreement with ZEYA Hard Seltzer, one of China’s first hard seltzer brands with a self-owned brewing facility, to expand into the new drinking market.
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EMW will present Zeya to all our existing channels into on-trade, off-trade, and e-commerce in Mainland China with future opportunities in Hong Kong and Macau. The full range of Zeya products will be officially launched to all EMW channels from May 17th.
Founded in 2020, ZEYA is the first hard seltzer in China with a self-owned brewing facility. ZEYA has made it their mission to champion a healthy life style world by empowering young people to live confidently. The company pursues healthier, more casual approaches to leisure through the products and communities they create. Based in Shanghai, ZEYA has four refreshing flavors of white peach, cucumber, passion fruit and grapefruit, as well as limited release and seasonal products.
Liz Li, EMW Fine Wines, E-commerce & Digital Marketing Director
"We are very glad to work with Zeya in all our distribution channels, to expand our portfolio to a totally new and rising category – Hard Seltzer. ZEYA is refreshing and full of taste, we believe it is not only an upcoming trendy but a fascinating product appealing for the younger generation. We look forward to sharing Zeya healthy lifestyle with all our clients."
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Eric Hoang, Co-founder, ZEYA
"We are thrilled to be working with EMW. This is an excellent team with tremendous expertise in the importation and distribution of wine and spirits in the Greater China market. This immediately increases our distribution capabilities and allows us to focus on our craft on creating great-tasting, innovative beverages."
In addition to EMW's strong distribution network, EMW will also support Zeya with comprehensive marketing capabilities and partnerships with social media platforms and KOL agencies.
Product Highlights of ZEYA Hard seltzer
0 sugar, 0 carbs, 84 kcal, 4.5% abv, ZEYA is simple blend of soda water, gluten-free alcohol, and unique flavors. It is great tasting, refreshing and bubbly beverage you'll feel great about drinking!
About EMW
Founded in 2003, EMW is a major wine, sake and craft spirit importer and distributor throughout the Greater China market. Specialized in family owned wineries, sake breweries and craft spirit producers from the most renowned regions in the world, EMW is now exclusively distributing more than 900 labels from 16 different countries to luxury hotels, gastronomic restaurants, high-end retail chains, online shops, wholesalers, distributors, and private customers in more than 160 cities in China.
EMW has branch offices in all major tier-1 Mainland markets such as Shanghai, Beijing, Shenzhen, Guangzhou, Chengdu, as well as representative offices in Chongqing, Suzhou, Hangzhou, Nanjing, Shenyang, Qingdao, and Xi'an. The company also has offices in Hong Kong and Macao.
For further information, please contact
Liz Li
EMW E-commerce & Digital Marketing Director, Greater China
Liz.li@emw-wines.com
